Animated Explainer Video: VAT for Joom Mobile Shopping App

PROJECT OVERVIEW

Goal: Provide an instructional resource for shoppers that there is no additional cost like tax or shipping on to the shown price.

Objective: Create an engaging and informative animated explainer video that clarifies Value Added Tax (VAT) for Joom mobile app shoppers, emphasizing the app's transparent pricing structure with no hidden costs.

Target Audience: App users/shoppers.

MY ROLE AND RESPONSIBILITIES

Driven by user feedback expressing confusion about additional costs, I identified the need for a VAT explainer video. I conceived and initiated this project for the Joom mobile app. My goal was to enhance user experience by providing clear information on Joom's upfront pricing.

Specific Contributions: I took complete ownership of this project, driving the project from concept to final production. This included identifying the need for an explainer video, crafting the visual narrative through storyboarding, developing the core concept, selecting the design and animation style, and executing the entire visual development, animation, and sound design.

Collaboration: I worked individually on this project

CHALLENGES AND SOLUTIONS

Challenge: The biggest challenge was the tight time frame. With only a day to complete the explainer video, the biggest hurdle was prioritizing content.

Solution: To meet the deadline, I implemented a streamlined development process. This involved:

• Focused Scriptwriting: Carefully selecting key information to ensure clarity within the time constraints.
• Rapid Storyboarding: Quickly sketching the visual narrative to guide the animation flow.
• Agile Illustration: Creating illustrations efficiently and adapting them based on project needs.

TECHNICAL DETAILS AND PROCESS

Software and Tools Used

After Effects, Photoshop, Illustrator, and Media Encoder.

KEY TAKEAWAYS

Selecting a product that most viewers can relate with will enhance the animation's connection with the audience.